Three distinct visual directions for the AI Accountability platform. Each has a landing page and dashboard preview.
“PAYUP look + KEEPGOING features + research-backed content”
Red/amber palette, Space Grotesk, stories, call transcript, verification levels, community wall, psychology research section, comparison pricing.
“Put your money where your mouth is.”
Drill sergeant energy. Black + red + amber. Left-aligned hero with countdown. Ticker tape. Vertical timeline.
“The commitment you can't ignore.”
Private club aesthetic. Charcoal + muted gold. Serif italic hero. Typography-only pricing. Minimal everything.
“Your people. Your goals. Your word.”
Group fitness energy. Teal + orange. Phone ring animation. Community wall. Progress rings. Badges + confetti.